Which superhero you like most, and what are you turning into?
A new superhero which nobody ever discovered? Batman, Catman, Apeman, etc.
We are all on a quest of making ourselves a superhero.
We are unique and we have to be exceptional and we choose to be exclusive!
Only we can control how we want our life to illustrate.
We can’t command every feature of our development, but we can build a long-term vision and develop steps to achieve that vision and turn into a new Avatar! a new superhero who is going to be born!
Apple challenged the world to “Think Different.” Nike encouraged people, regardless of age, gender, or physical fitness level, to “Just Do It.” Dunkin’ Donuts persuaded busy professionals that “America Runs on Dunkin’.”
What is your central message which will become to grow into a superhero? a definite unique YOU as an unusual brand? Give it a thought.
What do you expect about yourself? What do you value as self?
We could be an image, design, name, voice, reputation, Leader, Icon, tone, and much more—that separates one element from another.
It’s based on what you’re capable to bring into the table. What is it that you do exceptionally well and who does it best serve?
Our brand is what distinguishes us from our competitors, helping to form a stable impression in the minds of our audience and customers and we become a unique superhero.
The key to differentiating ourselves from our competition is establishing a particular brand.
When we think of ourselves as a brand, we are in the process of becoming a superhero where we are writing our own story as a director.
The more we recognize our value, the simpler it becomes to articulate and achieve it.
We start to build trust with our audience and position ourselves as an authority and a thought leader in our industry. We are the helper for them as a superhero. They will come to us on need basis to solve their specific problem
That’s the secret to competitive marketing. It’s not just our product, it’s how we position our brand personality compared to everyone else.
- Our skills & credentials: Once we have identified our uniqueness and strengths, refine them and take ownership of them.
- Our passions & interests
- Our Core values & beliefs
- Our value proposition. What is the value that we provide to our clients in exchange for charging them?
By doing this, we will unearth the skills and traits that make us distinct, as well as the areas where we require to improve or gain new knowledge in order to advance. Forecasting where we want to be in five or 10 years—and the attributes we want to be known for—can benefit us better determine what steps we need to take in order to get there.
As a Superhero, we need to ask e.g I am going to Superman,
- Why do we exist?
- What differentiates us?
- What problem do we solve?
- Why should people care?
As our brand name grows, so do the responsibilities and expectations to continue with brand building. Our brand will either grow in strength, or remain dormant, or recede with time
Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”
Which superhero character are you creating?
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