Product Owners are you pursuing Covey’s habit no 2?

Why should I? PO was speaking 

I answered, let us chat about this habit if you discover it advantageous you may start to apply this for your own aid.

Coach, please spell out this Covey's Habit 2 to me, I have read it but how to employ the same in my Digital transformation program?

What is Habit Two?

Begin with the end in mind

Let’s illustrate it

This habit is all about identifying your purpose and what you’re seeking to accomplish.

What does it mean?

Beginning with the end in mind is all about asking yourself questions to verify your objectives and the reasons behind choosing to obtain them.

What is the purpose of what I’m seeking to accomplish?

What outcomes do I choose?

Why are these outcomes important/valuable?

Why it is essential for the PO:

It’s based on the principle that things are created twice. The first creation is in your mind, and the second is in physical reality.

It’s about setting up things with a distinct intention of your target so that the walks you take are invariably in the appropriate orientation.

Habit 2 is based on imagination--the ability to envision in your mind what you cannot at present see with your eyes.

PO sets the product Vision.

PO describes the customer definition, information and builds product backlog items with the help of the team

PO write EPIC, Features where PO use the Habit no 2 and consistently think how the end-users will be using the EPIC and Features.

PO should know end to end value realization steps.

Team members should ask Why are we building this product? why are we adding these Features? Who is going to use this product? How they are going to use this? If they use what benefit they will get?

If you don’t have an end goal in mind, how on earth are you continuing to get there? How can you probably know whether you’ve accomplished, failed or reached somewhere in between, if you don’t know what you’re focusing for? Knowing your end goal can offer you the sustained motivation you require to accomplish benefit.

We can measure any decision against whether the outcome will carry us closer or further away. The ending can help adjust our actions and efforts in the present. An ending is a certain destination, it’s tangible and concrete and we all know the benefits of having one.

When we think about customer-centricity as an end, we know that is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and obtain competitive advantage. Helps you to build the trust and loyalty of your customers. What is the big purpose? The purpose of customer-centricity is to find out what customers like and don’t like, and to tailor products and services to better fulfill those needs and eliminate sources of irritation.

Say if we choose to set end in mind should be "Decrease the service request error rate by 65%”

This has to accomplish by in next 6 months, at the end of 6 months we can conveniently measure this outcome 

As a PO every moment we can use this 2nd habit to perform better at our work.